The Principles and Practice of ManagementEdward Franz Leopold Brech |
Contents
INTRODUCTION MANAGEMENT IN PRINCIPLE 1 The Nature of Management 2 The Background of Management 3 What is Management? 4 Th... | 1 |
MARKETING Scope and Definition 113 | 113 |
MARKET RESEARCH | 115 |
Copyright | |
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A. C. NIELSEN activities actual advertising application aspects basis batch production budget capital carried cent clerical co-ordination committee company's concerned customers decision delivery detailed duction economic effective employees engineering ensure equipment example executive factory firms fixed costs foreman function important industry Joint Industrial Council labour layout machine maintenance Managing Director manufacturing marginal costing market research Mary Follett measure ment mental Manager methods necessary normal obtained operational research organisation output overall performance period Personnel Manager Personnel Officer persons piecework plant possible practice problems procedure Production Planning programme progress public relations records responsibility scheme selling skill specialist specific staff standard costs Stores supervisors technical techniques tion tons Trade Trade Union usually variable costs wages week